Artificial intelligence (AI) is transforming the way content is created and consumed. With AI-generated content becoming more prevalent, optimising this content for search engines is crucial to ensure visibility and engagement. This blog post explores effective SEO strategies for AI content, providing practical tips and insights to help you maximise your content’s potential. Understanding SEO Strategies for AI Content SEO for AI content requires a nuanced approach. Unlike tra

LanguageIn a recent announcement from Google, they spoke about their replacement for "Search Campaigns" which will be leveraging AI and automations heavily, using LLMs (Large Language Models) and NLP (Natural Language Processing) along with AI creative tools and analytics tools to do the work for you. In this blog post we consulted with AI to see what this could look like.

It's been a while since we have had some truly interesting updates from the Big-5 Tech Giants. And nothing like a big move from Google to get all the other platforms scurrying to release updates and improvements. Find out what's coming your way from Google.

On a recent WIX webinar the SEO team at WIX, along with guest speaker Mike King from @ipullrank chatted about how you might better manage your SEO Strategy in the times of Conversational Search.

With conversational search and AI tools eating into our SERPs and SEO performance, it's even more important to adopt an Integrated Marketing Communications approach.